For the launch of Triumph 23, I helped shape a campaign that positioned cushioning not just as a physical benefit, but as an emotional one. The creative explores how comfort enables consistency, community, and self-trust—bridging performance running and everyday wear through grounded, human-scale storytelling. I led design system execution, translating the product story into a scalable visual framework across digital, retail, and DTC channels. Responsibilities included layout design, system thinking, and cross-channel execution in close collaboration with creative direction and marketing teams.