Boody is a line of everyday eco-friendly apparel sourced from bamboo fiber. At the start of our work, they had a thriving Australian brand, and were ready to break into the North American market. As part of the Workhorse team, I worked over the course of three years to drive their ongoing marketing strategy and approach, and helped to build their North American brand from the ground up. We leveraged Boody Eco-Wear's technological expertise to create an intelligent brand focused on movement, family, wellness, and mindfulness. High quality content, social media, email, and influencer marketing—backed by a precise brand strategy and aesthetics created a unique, future-forward brand that connected with the moment.